Fractional Marketing Director

Your marketing, with someone in your corner. I help you find focus, make confident decisions and move your project forward.

Let's talk

Over 12 years of experience in marketing, brand and growth.

From a fresh perspective on a key decision to hands-on marketing leadership, I adapt my support to what you need. As your Fractional CMO, I can step in as your part-time Marketing Director to lead your strategy and team.

Your team is doing the marketing.
Who's setting the direction?

Campaigns are running, ideas are on the table and people are doing their jobs. But deciding what to prioritise, where to invest the budget or whether a new opportunity is worth pursuing still comes down to you.

And that makes sense. These decisions affect your whole project, not just your marketing.

But there comes a point when senior experience can make a difference. Sometimes you need a sounding board, sometimes a fresh look at your strategy, and sometimes someone to lead your marketing alongside your team.

Does any of this sound familiar?

You want someone to think through your marketing with.Someone you trust to explore ideas with and bring perspective to your decisions.
You're ready to take your marketing further.You're considering new channels, campaigns or markets and need an experienced perspective on where to invest and what to prioritise.
Your team needs a shared direction.To bring talent, priorities and goals together.
You work with several agencies and specialists.And you want everyone's efforts to move in the same direction.

That's where I can help.

Hi, I'm Ana.

Hi, I'm Ana.

A marketer at heart.

I've spent over 12 years working in marketing, brand and growth. My career has taken me from a startup and an agency, where I worked with major consumer brands, to eight years leading marketing for a Canadian edtech company with an international presence, alongside its founder's personal brand.

I've learned that a good strategy involves much more than campaigns, data and results. There are people, conversations, decisions and teams that need to move in the same direction.

I like to understand projects from the inside: asking questions, listening and connecting ideas. I also believe in taking action, making decisions and taking responsibility.

Today, as a Fractional Marketing Director, I bring that experience to companies ready to keep growing, getting involved in their projects and working closely with their teams.

Brands and projects I've worked with

Where I've studied

Trust grows when we work together.

What it's like to work with me, from the people who have.

Ana led our marketing and customer service department. She is an excellent professional: intelligent, responsible, proactive, committed and deeply involved in the company's projects.

Enric Verdaguer CasalsCo-founder · Contasimple

I worked closely with Ana for more than seven years at LingQ on marketing projects. Ana is someone you can depend on to do excellent work and she is a joy to communicate with.

Thanks to Ana's ideas and hard work, we made awesome progress with promotions, branding and media exposure. She gives 100% always.

Elle LebelCommunications Manager · LingQ

Working with Ana is a real pleasure. Her optimism and positive energy make even the toughest projects feel manageable. Organised and thorough, she never misses a detail.

She also has the ability to see things from both the brand's perspective and the customer's.

Iker LarrinagaHead of Digital & Brand Communication Strategist · Twist

When I worked with Ana, I always appreciated her professionalism and creativity.

Ana has a great ability to understand the user, and she brought that insight into everything she did in marketing.

Beyond her professional skills, Ana is simply a great person to work with — kind and positive, which made working together even more enjoyable.

Zoran SimičićHead of Customer Support · LingQ

What stood out most about Ana was her attention to detail and her professionalism. She consistently delivered high-quality work, communicated clearly across teams, and always stayed on top of things — no matter how fast-paced or complex the project. She's someone you can count on to bring clarity, structure, and results.

Sebastian MaraloiuCMO · Appscenic

Working with Ana was always a great experience. She was always willing to help, teach and learn. Eager to grow and ambitious, while always keeping people in mind.

I recommend Ana for leadership and people management roles. She is a strategist with heart.

Anna MartínMarketing Director · La Canilla

My approach

Getting to know your project is the first step to leading your marketing.

When I join as your Fractional Marketing Director, we start by understanding where you are and what you want to achieve. From there, we build the plan and move it forward with your team.

1Understand

I listen, ask questions and review your project, customers, brand, channels, results and people.

2Define

We define the strategy and priorities that connect your marketing to your project's goals.

3Plan

We build the plan and roadmap: initiatives, ownership, budget and measures of success.

4Activate

We put the plan into action with your team and partners, with clear priorities.

5Lead

I guide decisions, we review results and adapt the plan to your company's needs.

We measure and learn throughout the process.

Three ways to
work with me

We can work through a specific decision, build an ongoing advisory relationship or bring marketing leadership into your company.

I need clarity on my next step

Express
Mentoring

A focused session to work through a marketing challenge and decide your next steps.

One-to-one session
One specific challenge, clear next steps

Explore mentoring

I want an experienced sounding board

Strategic Advisory

Dedicated time together to review priorities and bring perspective to your marketing decisions.

Initial audit
One weekly meeting with you
You continue to lead your team

Explore advisory support

I need someone to lead my marketing